Re-Brand for Stefanie Marie Fit

I recently worked with Stefanie Marie Fit to rebrand her fitness business imagery. She felt she had outgrown her current brand identity and wanted to work on creating content that aligned with who she was as a brand now. She wanted to focus on elevating the brands look and creating a more exclusive, luxury brand image.

We began by doing a deep dive into who she was as a brand now and how her current identity wasn’t matching up. From there I began developing the art direction for the shoot by creating a detailed style board to help her visualize where I felt we could go with this shoot and ways in which this new imagery could be used. Often times individuals know they need good, quality imagery for their brand but they don’t actually know what to do with it when they have them. The use of images or video from a shoot goes far beyond plugging into the website and posting on social media.

Below are a few of the style boards created for the direction of the shoot. We had boards for the overall look as well as location, wardrobe, hair and makeup.

After we finalized the direction for the shoot, all the pre- planning went into action. Below are a few of my favorite images from her rebrand.